sustainable wallet by rikrakSome people are fortunate to just know what their focus is. Others are fortunate to have multiple abilities and passions or be what some called "multipotentialed". Whichever fits you best, I think a few questions can help guide you in your right direction:
Who am I? This is so important because almost all of the good marketing advice you get will tell you that you can't be all things to all people and that's ok. It's worth it to ask and reask this question. As it becomes clearer imagine the weight of trying to please everyone roll off, while your actual audience cheers you on! Check out olivebites, not only does she give kick butt adivce, but I feel like she really is who she is and I appreciate that!
Candy Earrings (I'm wearing these now, well not *these*, but you know...) by hollygems
What am I trying to communicate? Does what I make and how I present it feel consistent with that? If not keep tweaking. My friend Carolyn has a wonderful blog that shows the work she's putting in to getting her photography where she wants it. (I happen to think it's already amazing and needs no improvement.) I love reading her blog to be inspired to not to give up!
Who are my favorites? Check out your favorites online, magazines, wherever...what are you drawn to? What does your favorites say about you? You don't have to emulate them, but they can give you cluse as to what you value and how to project your unique voice. I strongly suggest you spend a lot of time reading Etsy Success. In the Business section of the forums and the Storque blog, you'll find a crazy amount of helpful info.
OK good people! I hope this is helpful to you! I've had fun :)
Have a great weekend! *love and niche-y hugs* Jen